In an effort to grow the racewear business for Answer] as the creative director for the MAG apparel brands, it was my vision to push the product assortment into the Offroad/ Trail riding category. A category which had been ramping up in dealer sales year over year. Simpler, more rugged apparel – grounded in earthy neutrals. It reminded me a lot of themes of exploration, adventure and the perilous unknown. Very similar to a lot of sci-fi fantasy I enjoy. I thought, ‘Why not make our own crazy, beautiful sci fi movie?” A relic to be retrieved but unknowingly guarded by an ancient evil. What could go wrong?! Needless to say, the apparel looked great, the locations I picked looked awesome and the edit was really fun to make.
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