Design Process: Super 73

Every product you’ve ever touched or seen was floating in the aether of some persons head at one point. Immaterial and non existent. At one point, that idea flowed out of the mind and into the fingers of the creator. With intention and a sparkle in their eye, the creator physically manifests that what was not. When it comes to making things, this is the process I take. Shoving that intangible concept through a left-brained filter construct known as ‘decks’ can yield some pretty amazing things. This is how I do it.