After years of riding with the WLF boys, Working on Answer OPS and Firstgear and spending many days on the back of a dirt bike, I really wanted to lend my first-hand learnings of the pros and cons of product to a whole new line of high-end Offroad and Adventure motorcycle gear. I was passionate about the potential innovative ideas I knew would improve the consumers experience. Coincidentally, Fox Racing was looking for a seasoned creative who was proficient in building product but also was understood the culture and was avid enthusiast in this particular realm of riding. The timing could not have been more perfect. I helped grow the Offroad business and created some ground breaking product in FOX ADV that will be released early 2024. These videos
and photos showcase the product and the vibe we felt the Fox Offroad enthusiast could resonate with.
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